1.      Job Summary

To support export category growth by development and follow up on market performance for existing export markets and support the identification, development and analysis of new markets

2.      Principal duties and Responsibilities

• Responsible for delivering the Export business Sales revenue objective.

• Collaborates with the Sales and Distribution Manager and Marketing Team to develop operational plans (Cycle Plans) by assigned markets plans aligned to BBC Business Strategy.

• Collaborates with the Sales & Distribution Manager to establish Distributor sales targets, and assesses distributor performance against agreed objectives.

• Maintains effective distributor relationships and understanding of key market drivers through market visits and ongoing engagement in accordance with established schedules.

• Supports the Distributor in the implementation of Promotional and Sales activities in the achievement of business objectives.

• Develops trade programmes to drive numeric distribution and category penetration.

• Leads the demand planning process by forecasting sales volume, including new product introductions and analysing market trends and sales performance results.

• Provides input for pricing strategies; recommending selling prices and maintains and updates competitor set information.

• Prepares monthly reports and business updates as per agreed schedules.

• Provides key customer support in trade, ensuring effective relationship management and timely resolution of customer requirements.

• Administers advertising & promotional (A&P) expenditure across assigned markets and ensures the accurate and timely submission of related claims.

• Liaises with the Route Auditors to set audit objectives and evaluate progress in market.

• Comply and promote the Health, Safety and Environment (HSE), Food Safety and other Company policies established by the Company.

 3.      Key deliverables

• Annual business objectives as defined for the export markets

• Reports and business updates

• Effective stakeholder and distributor management

4.      General Requirements

·        Bachelor’s Degree in Marketing, Business Administration or a related field.

·        At least four (4) years’ experience in the Sales or Marketing field  

5.       Knowledge, Skills and Abilities

·        Proficient with MS Office suite (Word, Excel, Outlook, Power Point, etc.)

·        Comprehensive understanding of traditional and emerging marketing channels

·        Excellent communication skills

·        Ability to think creatively and innovatively

·        Proficiency in managing budgets

·        Strong Analytical skills with the ability to forecast and identify trends and challenges

·        Customer focused and result oriented