**Your mission

**As Marketing Expert (B2B SaaS), you will work closely with our founders, product, and sales teams to build the marketing foundation for our Software Business Unit. This is a high-impact role where your work will directly shape how our software products are positioned, understood, and adopted in the market.

In the early phase, marketing is tightly connected to founder-led sales. Your focus is on branding, positioning, and market-facing materials, while also supporting early outbound and visibility efforts.

You will play a central role in preparing our software products for market launch and future scale. During this phase, you will:

• Develop and own the brand, positioning, and messaging for the Software Business Unit

• Lead the creation of a new website, including structure, narrative, and content

• Translate complex product capabilities into clear value propositions for customers and partners

• Create, curate, and maintain core marketing and sales materials, including:

• Pitch decks

• One-pagers

• Product and solution pages

• Case study formats

• Support founder-led sales with demo narratives, follow-up materials, and structured messaging

• Develop messaging frameworks for outbound and outreach activities, including email and LinkedIn templates

• Build and manage a LinkedIn presence (company and founders), including thought leadership content

• Work closely with product and sales to ensure marketing reflects real customer needs and conversations

**Your profile

**

• 5+ years of experience in B2B marketing, ideally in SaaS, industrial tech, or enterprise software

• Hands-on experience with branding, positioning, and website launches

• Strong ability to translate complex, technical products into clear and compelling messages

• Excellent writing, storytelling, and structuring skills

• A hands-on, ownership-driven mindset with comfort working in early-stage environments

• The ability to collaborate closely with founders and cross-functional teams

• Excellent command of English is required; German is a strong advantage, especially for working with customers in the DACH region.

**NICE TO HAVE:

**

• Experience working in founder-led sales environments

• Exposure to go-to-market, outbound, or early-stage growth initiatives

• Background in industrial, logistics, or B2B software contexts

• Experience creating sales enablement materials for complex products

**Why us?

**

• Opportunity to build the marketing foundation of a new business unit with real ownership

• Direct collaboration with founders and leadership

• High-impact role with outcome-driven autonomy

• Fast-paced yet collaborative culture that values clarity, focus, and execution

• Competitive compensation based on experience, including equity participation (ESOP/VSOP)

• Hybrid work setup (occasionally remote, predominantly onsite)

• A beautiful office in the heart of Prenzlauer Berg, Berlin